Exploring Radio Messages towards Women Mobilisation and Participation in Politics in Lafia Local Government Area, Nasarawa State, Nigeria

Abstract

This study investigates the role of radio messaging in mobilising and promoting women’s participation in politics within Lafia Local Government Area, Nasarawa State, Nigeria. Anchored on the agenda-setting and social responsibility theories, the study employed a quantitative research design using a survey method to gather data from 384 respondents, selected through availability sampling. Findings indicate that women in the study area demonstrate high levels of exposure to radio programmes focused on political participation, with substantial influence on their willingness to engage in political activities such as voting, contesting for elective positions, and discussing political matters openly. Data further reveal that radio broadcasts not only heightened political awareness among women but also helped to dispel socio-cultural and religious constraints traditionally impeding female political involvement. The study underscores the instrumental role of radio as an accessible and cost-effective medium for political education, particularly in regions where other forms of mass communication are less prevalent. It affirms that radio remains a powerful catalyst for behavioural and attitudinal change, thereby fostering democratic inclusivity. Drawing on empirical evidence and extant literature, the study concludes that increased representation of women in radio political programmes is crucial for advancing gender parity, as envisioned by Goal Five of the United Nations Sustainable Development Goals. The study recommends that media houses, particularly radio stations, sustain and expand political content that addresses women's concerns and encourages their political engagement. Moreover, it advocates for legislative frameworks to promote gender equity in media representation. By foregrounding the intersection of media and female political empowerment, this research contributes to broader discourses on democratic participation, media influence, and gender equality in Nigeria's evolving political landscape.