The Abuja Communicator, a publication of the Department of Theatre Arts, University of Abuja, Nigeria, is a scholarly journal dedicated to the exploration and analysis of culture and media arts. We invite researchers, scholars, and practitioners to submit their original contributions for publication in the upcoming issues. The journal aims to foster academic excellence, encourage interdisciplinary approaches, promote cultural diversity and expression, critically examine media arts, and support emerging scholars in the fields of culture and media arts.
Department of Theatre Arts, University of Abuja
A Critique of Western Influences on Local Identities: The Case of Ekobe Music of Ibusa
In the evolving landscape of Nigerian music, the encounter between local traditions and global influences has produced both opportunities and tensions. The spread of Western musical styles, instruments, and production techniques has created a vibrant cultural exchange, but at the same time, it has raised concerns about the homogenisation of indigenous genres. This study examines Ekobe music of Ibusa, a traditional ensemble with deep ritual and social functions, as a case through which to explore these dynamics. Ekobe, once performed almost exclusively during funerals and other community rites, has gradually incorporated Western elements such as drum sets, guitars, and electronic keyboards. These changes have expanded its visibility beyond Ibusa, allowing it to feature at weddings, festivals, and other secular events. Yet, they have also provoked debate within the community, particularly between older custodians who emphasise authenticity and younger musicians who embrace innovation. The research employed a qualitative methodology combining historical reconstruction, participant observation, semi-structured interviews, and review of secondary sources. Findings reveal that Ekobe now exists in a hybrid form that embodies both resilience and fragility. While adaptation has allowed the genre to survive in the competitive cultural marketplace, it risks losing the distinctive features that once grounded it in Ibusa’s identity. The study argues that the future of Ekobe—and by extension, other indigenous Nigerian forms—depends on striking a careful balance between preservation and innovation. It recommends greater emphasis on education, policy support, and community-driven archiving to ensure that traditional music remains a living heritage rather than a commodified relic. Ultimately, the study highlights the importance of conscious negotiation in sustaining cultural identity within an interconnected world.
Globalisation and Music, Cultural Identity, Nigerian Traditional Music, Ekobe Music, Hybridity
Copyright (c) 2025 Timothy P. U. Nwokolo, Margaret A. Efurhievwe, PhD (Author) https://creativecommons.org/licenses/by/4.0
The (Mis)Representation of Ejeagha's Folkloric Song on Social Media
Cultural appropriation remains a critical issue in the online circulation of folkloric songs, often leading to the distortion of their original meanings and contexts. This paper investigates the representation—and misrepresentation—of Nigerian folk songs on social media, focusing on Mike Ejeagha’s Gwo Gwo Gwo Ngwo. While cultural appropriation has been widely discussed in global media, limited attention has been given to the ways social media reshapes the interpretation of Nigerian folk songs, creating a significant research gap. Anchored in Stuart Hall’s encoding/decoding theory, this study adopts a case study approach supported by content analysis to examine the 1983 track Ka Esi Le Onye Isi Oche from Ejeagha’s album Akuko N’Egwu (Vol. 1). The goal is to assess how social media platforms may erode or trivialize the culturally embedded messages in traditional folk songs. Findings reveal that the original song emphasizes values such as wisdom and intelligence over brute strength. However, its reemergence on social media—popularized by comedian Brain Jotter—centers largely on its danceable rhythm and comedic appeal, overshadowing its deeper cultural meanings. This trend exemplifies how social media’s pursuit of entertainment and virality often misaligns with the moral and cultural values rooted in folk arts. The study argues that such reinterpretations contribute to a broader erosion of cultural integrity, risking the loss of nuanced traditional messages. It concludes with a call for culturally sensitive digital practices that preserve the authenticity of Nigerian folk arts. To balance preservation with digital reach, deliberate strategies must be adopted to ensure that the messages inherent in folk songs are transmitted accurately, even as they gain popularity on contemporary platforms.
olk Songs, Social Media, Cultural Misrepresentation, Digital Appropriation
Copyright (c) 2025 Mark Oluwole Obayi , Barth Oshionebo, PhD (Author) https://creativecommons.org/licenses/by/4.0
Protest as Radical Performance: Signposting the Performativity of the 2020 EndSARS Movement in Nigeria
Performance, understood as structured, culturally coded behaviour, is not confined to the stage; it extends to everyday social action and public dissent. This article interrogates the 2020 EndSARS protests in Nigeria as an instance of radical performance, analysing how spatial tactics, embodiment, symbolism, choreography, sound, costume, props, lighting, and digital mediation produced heightened performativity. Using qualitative methods and drawing on Social Movement Theory and Performance Theory, we examine how structural strain, collective organization, and direct action coalesced into a repertoire that blurred boundaries between art and politics. We argue that EndSARS was not only a reaction to police brutality but also a dramaturgically rich social drama that mobilized audiences in real and virtual spaces and cultivated a carnivalized counter-public. The analysis demonstrates that protest practices showcased “twice-behaved behaviour,” improvisation, and aesthetic agency that amplified visibility, solidarity, and claims-making. We conclude that attending to protest’s performative nuances can sharpen critical understanding of political communication and enrich creative methodologies for social engagement in Nigeria and beyond.
Performance; Protest; EndSARS; Performativity
Copyright (c) 2025 Chidiebere S. Ekweariri, Ph.D, Effiong Ogadinma Amako (Author) https://creativecommons.org/licenses/by/4.0
The Role of Digital Technologies in Promoting African Indigenous Agroecological Knowledge
In a world impacted by globalization and influenced by Westernization, indigenous knowledge is often overlooked and neglected. The neglect of indigenous knowledge has a significant impact on agricultural ecological understanding, commonly referred to as agroecological knowledge. One aspect of indigenous agroecological knowledge that has suffered is African indigenous agroecological knowledge. This paper highlights the importance of African indigenous agroecological knowledge, arguing that it plays a vital role in protecting ecosystems and the environment. Unlike today's mechanized agricultural practices, African indigenous agricultural knowledge is environmentally friendly and inflicts minimal harm to nature. The paper employs qualitative methods to critically analyze, assess, and evaluate these issues, highlighting how digital technologies can aid in the promotion of African indigenous agroecological knowledge. The paper finds that African indigenous agroecological knowledge has been marginalized. The paper concludes that digital technologies should be used to promote African agroecological knowledge.
Digital Technologies, Agroecological Knowledge, Indigenous Knowledge, Africa
Copyright (c) 2025 Mark Omorovie Ikeke, PhD (Author) https://creativecommons.org/licenses/by/4.0
Bridging the Gap: Public Sphere Perception and Communication Challenges Between Nigerian Legislators and Citizens
This study explores the persistent communication deficit between elected legislators in Nigeria’s National Assembly and the citizens they represent, with a particular focus on how this disconnection plays out in the public sphere. Despite the central role of the legislature in democratic governance, public sentiment in Nigeria has remained largely critical of its performance, transparency, and legitimacy. Drawing on three theoretical frameworks—Democratic-Participant Media Theory, Spiral of Silence Theory, and Habermas’ theory of the Public Sphere—this paper investigates how political communication, or its absence, influences public opinion and institutional credibility. Utilizing a mixed-methods approach, the study combines content analysis of fifty media texts (editorials, journal articles, opinion columns, and blog entries) with semi-structured interviews involving legislators, parliamentary aides, and retired clerks. Findings from the media analysis reveal a predominantly negative framing of the legislature, with 64% of sampled texts expressing critical or disapproving views. The interview responses reinforce this pattern, identifying a combination of representational confusion, communicative failure, and public disillusionment as major drivers of mistrust. The study concludes that communication is not merely an adjunct to legislative performance but is itself a constitutive element of democratic legitimacy. Strategic engagement through constituency consultations, digital platforms, media partnerships, and open-parliament initiatives could mitigate the existing trust deficit. Moreover, a rethinking of candidate selection processes and legislative capacity development is essential to building a professionalized, communicatively competent legislative culture. In sum, this paper argues that democracy in Nigeria will remain fragile unless elected representatives reimagine communication not as image control but as sustained, meaningful dialogue with the electorate. The public sphere, after all, is not just where opinions are voiced—it is where legitimacy is earned or lost.
Nigerian Legislature, Political Communication, Public Perception, Public Sphere, Representation, Strategic Engagement
Copyright (c) 2025 Taiwo Jacob Adisa, Daniel Omatsola, PhD , Olympus Ejue, PhD (Author) https://creativecommons.org/licenses/by/4.0
Citizen Journalism in Nigeria: Rethinking Credibility and Trust in a Digital Age
Citizen journalism has become an integral feature of Nigeria’s media landscape, emerging as both a response to and a critique of mainstream journalism. While it has broadened participation and created new avenues for voices historically excluded from the public sphere, questions of credibility and ethical accountability continue to frame debates around its legitimacy. This study investigates how professional journalists and citizen reporters in Nigeria understand and negotiate the imperatives of credibility, using Democratic Participant Theory as a conceptual lens. The study employed a purposive survey of one hundred respondents, evenly divided between professional journalists and citizen reporters. A structured questionnaire was used to capture perspectives on credibility, gatekeeping, regulation, and training. Findings reveal both convergence and divergence. Professionals overwhelmingly support traditional mechanisms such as editorial gatekeeping and regulatory oversight, seeing them as essential safeguards for accuracy and responsibility. Citizen reporters, however, largely reject such mechanisms, perceiving them as restrictive or politically motivated. Despite these differences, both groups express strong support for training initiatives, which are seen as a constructive pathway to enhance credibility without undermining autonomy. The results highlight credibility as a relational and context-dependent construct rather than a fixed professional standard. In times of political tension or social protest, audiences may find citizen reporting more credible because of its immediacy and independence from elite institutions. Yet, these same qualities leave citizen journalism open to accusations of sensationalism and misinformation. This study contributes to scholarship by foregrounding practitioner perspectives often absent from debates on credibility. It also provides practical recommendations for hybrid models that combine openness with accountability through training, digital literacy, and professional–citizen collaboration. Such approaches offer a more sustainable pathway to strengthening journalism’s democratic role in Nigeria.
Citizen Journalism, Credibility, Democratic Participant Theory, Nigerian Media
Copyright (c) 2025 Reuben Muoka , Isaiah U. Ilo, PhD (Author) https://creativecommons.org/licenses/by/4.0
Technoference, Technopola, and Hyperconnectivity: An Interpretive Journalism Perspective
This study on Technoference, Technopola, and Hyperconnectivity, examines the intricate interconnections between these three phenomena, with particular emphasis on their influence on interpersonal relationships and mental health. Anchored in the Uses and Gratifications (U&G) theory and the Social Construction of Technology (SCOT) theory, the research employed a quantitative survey design in which questionnaires were distributed to 300 voluntary respondents. Findings indicate that technoference significantly undermines the quality of relationships and contributes to reduced mental well-being in hyperconnected societies. Similarly, technopola shapes cultural norms in ways that weaken individual identity while elevating technological dependency. Hyperconnectivity emerges as both an enabler of social interaction and a driver of cognitive overload, necessitating critical examination. Interpretive journalism is positioned as a vital medium for unpacking these complexities by providing context, fostering informed public understanding, and promoting healthier patterns of technology use. The study recommends the creation of “tech-free zones,” balanced engagement between online and offline interactions, and the production of media content that emphasizes practical solutions for excessive reliance on technology. Ultimately, the research highlights the importance of safeguarding meaningful relationships and underscores the responsibility of journalism in navigating the challenges of an increasingly digital society.
Technoference, Technopola, Hyperconnectivity, Interpretive Journalism, Digital Culture
Copyright (c) 2025 Osemhantie Amos Okhueleigbe, Ph.D, Nicholas Omoko (Author) https://creativecommons.org/licenses/by/4.0
The management styles of Rasaki Ojo Bakare at the Ministry of Arts, Culture and Tourism, Ekiti State (2018-2022)
This study examines cultural stewardship within the Ekiti State Ministry of Arts, Culture, and Tourism, focusing on the tenure of Professor Rasaki Ojo-Bakare as Commissioner from 2018 to 2022. Employing the Contingency Theory of Management, the research highlights the significance of adaptive leadership in navigating the complexities of cultural institutions. Through a qualitative approach involving interviews, focus group discussions, and observations, the study identifies critical elements of effective cultural stewardship, including professionalism, innovation, teamwork, and situational adaptability. These attributes enabled the ministry to address financial constraints, government interference, and staffing inadequacies while promoting cultural preservation and artistic excellence. The findings emphasise the role of adaptive management strategies in fostering cooperation, integration, and synergy within the ministry. Transparency and open communication were instrumental in creating a collaborative work environment, while professionalism and innovation drove operational efficiency and creativity. The study also underscores the importance of aligning recruitment processes and resource allocation with the unique demands of the cultural sector. By situating the analysis within the context of cultural stewardship and management theory, the research contributes to understanding how leadership and organisational strategies can sustain and enhance cultural heritage. It reaffirms the relevance of Contingency Theory in cultural institutions, demonstrating that situational adaptability is essential for addressing diverse challenges. The study concludes that fostering a culture of professionalism, innovation, and collaboration is vital for the success and sustainability of arts and cultural organisations.
Cultural Stewardship, Adaptive Management, Contingency Theory, Arts and Cultural Institutions
Copyright (c) 2024 The Abuja Communicator
A Gendered Perspective on Free Will in Kunle Afolayan’s Aníkúlápó
This article interrogates the philosophical and gendered dimensions of free will as represented in Kunle Afolayan’s Aníkúlápó. Using qualitative content analysis, we examine how the choices of the film’s principal characters are shaped by patriarchal structures, social conditioning, and introspective agency. The analysis is situated within libertarian and compatibilist accounts of agency, as well as broader debates on determinism and moral responsibility, with specific attention to how gender norms inflect the possibilities available to Saro and Arolake. While Saro’s narrative foregrounds deliberation and the conscious authorship of action, Arolake’s trajectory exposes gendered constraints that narrow the frame of “choice,” thereby complicating standard attributions of responsibility. We argue that agency must be theorized within a sociocultural matrix in which norms, expectations, and institutions pre-structure options and sanction outcomes. The article contributes to African screen studies and moral philosophy by showing how a contemporary Nigerian film stages tensions between freedom and constraint, and by proposing that interpretations of free will and moral responsibility in gendered contexts require attention to structural coercion as well as individual intention. We conclude by outlining implications for cultural criticism and suggesting legal-institutional reforms that mitigate gender bias and expand the horizon of choice.
Free Will, Gender, Moral Responsibility, African Cinema
Copyright (c) 2025 Roseline Yacim, PhD, Aduragbemi Ogundiran (Author) https://creativecommons.org/licenses/by/4.0
Perception of Agbor youth towards the media coverage of the 2024 End Bad Governance Protest in Nigeria
This study explores the perceptions of Agbor youth regarding media coverage of the 2024 End Bad Governance protests in Nigeria. With a focus on the extent of media exposure, perceived representation, coverage accuracy, and the influence of media credibility on trust in news outlets, the research offers an understanding of the interplay between media narratives and youth engagement. Anchored in Social Identity Theory, the study employs a survey design, utilising a structured questionnaire as its primary data collection tool. A sample size of 97 participants was selected through random sampling, with 91 valid responses analysed to derive meaningful insights. The findings indicate substantial exposure of Agbor youth to media coverage of the protests, highlighting the media's significant role in shaping awareness. However, a notable segment of respondents reported feeling misrepresented or excluded in media narratives, reflecting broader concerns about inclusivity in media portrayals. Scepticism about media credibility emerged as a key theme, with many participants questioning the accuracy and fairness of coverage. This scepticism undermines trust in media outlets and, by extension, diminishes youth enthusiasm for civic participation essential for societal transformation. The study underscores the critical need for media organisations to prioritise diversity in reporting to capture a broader spectrum of voices within the protest movement. It also advocates for youth-oriented media literacy programmes to enhance critical engagement with media content and counter misinformation. By addressing these gaps, the research argues for a more responsible and inclusive media landscape, which is essential for fostering active citizenship and advancing democratic ideals in Nigeria.
Media Representation, Youth Engagement, Social Identity Theory, End Bad Governance Protests
Framing ethno-religious crises: An examination of studies on media and conflict dynamics in Jos, Nigeria
This literature review reveals the relationship between media and ethno-religious conflicts in Jos, Nigeria, identifying gaps and suggesting directions for future research. It examines media outlets' framing mechanisms, revealing their influence on public perception and the escalation or mitigation of conflicts. The study underscores the media's performative role in shaping narratives yet indicates a gap in comprehensive analysis, particularly concerning the diverse linguistic and visual framing techniques and their effects on conflict dynamics. The examination extends to the impact of media on conflict escalation, with research indicating that sensationalism and the omission of underlying causes contribute significantly to exacerbating tensions. The review also examines the challenges posed by misinformation and hate speech, spotlighting the role of media in perpetuating stereotypes and amplifying conflicts yet acknowledging differences in intent and regional affiliations that influence media narratives. This aspect calls for further research into the socio-cognitive elements of media influence. Additionally, the discourse on victim narratives reveals selective framing practices that shape readers' perceptions, emphasising the need for longitudinal analyses to capture the evolving nature of such narratives. The critique of methodologies across reviewed studies highlights the diversity of approaches yet points out limitations in capturing the multifaceted nature of media framing and its implications on ethno religious conflicts, especially the direct effects model. This research explored qualitative research and calls for future research to adopt mixed-methods approaches and theoretical frameworks that can offer deeper insights into the motivations behind media framing decisions and their implications on conflict dynamics. Finally, the review underscores the importance of ethical considerations in media reporting and the potential of policy interventions to mitigate the negative impacts of media on conflict dynamics, thereby contributing to peacebuilding efforts in the region.
Ethno-Religious Conflict in Jos, Nigeria. Media Framing and Conflict, Escalation, Peace Journalism and Conflict Resolution, Identity Politics and Ethnic Violence
Television and social development: A study of Your View on Television Continental (TVC)
Social development entails the acquisition of appropriate societal behaviours, the rejection of harmful practices, and the restructuring of outdated norms. It challenges dehumanising traditions, promotes progressive values, and counters dysfunctional behaviours. Television fosters social development by disseminating narratives that drive constructive societal change. This study explores how Your View, a talk show on Television Continental (TVC), influences social development in Nigeria, using quantitative content analysis and responses from 300 participants in Abuja. Grounded in media dependency and cultivation theories, the study investigates how media messages are internalised by audiences and shape societal attitudes. The findings underscore television’s ability to promote modern values, address harmful practices, and inspire long-term attitudinal shifts. Topics on Your View highlight television's capacity to frame societal issues within constructive narratives, demonstrating its role as a powerful agent of social change. The study reveals that the program aids in reducing dysfunctional behaviours, aligning audiences with modernity, and promoting cognitive growth and societal advancement. This underscores television’s critical role in informing, educating, and empowering audiences to adopt socially acceptable norms. The research recommends integrating educational programs focused on social development, securing sponsorships to sustain such initiatives, and utilising diverse media platforms to amplify their reach. These measures can foster societal transformation by promoting positive behaviours and challenging outdated traditions. Ultimately, the study highlights television's unique ability to connect with audiences through its vivid imagery and narrative depth, making it an indispensable tool for advancing social progress and fostering a modernised society.
Social Development, Television Influence, Modern Values, Behavioural Change
Exploring the role of digital media in internal organisational communication
The rapid evolution of digital media has reshaped internal organisational communication, facilitating real-time interactions, enhancing engagement, and fostering a more connected workforce. This study evaluates digital media's influence on internal organisational communication, focusing on preferences, perceived barriers, and communication efficacy. Framed by technological determinism and actor-network theory, it examines how organisations adapt digital tools, such as emails, intranets, social media, and collaborative platforms, to enhance efficiency and employee engagement. Secondary data were synthesised, revealing that digital media is pivotal in transmitting information, improving employee morale, and promoting a cohesive organisational culture. Despite these benefits, challenges such as security risks, information overload, and the digital divide persist. While digital platforms enable immediate feedback and promote collaboration, they may also lead to communication inefficiencies, distractions, and misinterpretations due to the absence of non-verbal cues. Moreover, disparities in digital literacy and access can hinder inclusive engagement, reinforcing the need for organisations to adopt blended communication strategies that balance digital and conventional methods. As findings suggest, organisations must leverage the unique capacities of digital media to enhance their communication processes while proactively addressing associated challenges. Understanding these dynamics provides a foundation for practical strategies that optimise digital media use in fostering a productive work environment. By enhancing internal communication through tailored digital platforms, organisations can facilitate adequate information flow, bolster employee involvement, and contribute to overall organisational success. Thus, this study underscores the importance of ongoing adaptation and evaluation in digital media utilisation to address evolving organisational needs and challenges in the digital age.
Digital Media, Organisational Communication, Employee Engagement, Internal Communication Barriers
Mitigating Western media hegemony: Insights and pathways to African development
This study explores the pervasive hegemony of Western nations in global media and communication systems, with a specific focus on the role of International News Agencies (INAs) in perpetuating cultural imperialism against African countries. Employing a mixed-methods approach, the research incorporates qualitative and quantitative analyses, utilising surveys, descriptive statistics, and inferential techniques such as variance analysis. Findings reveal that over 78% of global media infrastructure and content is controlled by Western countries, resulting in significant impediments to Africa's socioeconomic, cultural, and technological development. The study highlights the disproportionate representation and misrepresentation of African narratives, contributing to stereotypes and undermining the continent’s developmental agenda. The research proposes strategic solutions, including establishing an African Continental Information Superhighway, Digital Africa, to facilitate modern broadcasting infrastructure, foster research collaboration, and enhance information exchange. The findings also emphasise the need for African nations to invest in indigenous media industries, strengthen policies promoting cultural autonomy, and counterbalance Western media dominance through collaborative efforts involving governments, financial institutions, and international networks. This paper contributes to the discourse on global media equity and development communication by presenting actionable pathways to mitigate the adverse effects of Western media hegemony and foster a self-reliant African media landscape.
Media Hegemony, Cultural Imperialism, African Development, Global Media Equity
Nigeria, a hawks-public: Diran Ademiju-Bepo’s No More the Taming Hawks
This paper analyses Diran Ademiju-Bepo’s No More the Taming Hawks. This play metaphorically critiques Nigeria’s political leadership as a “Hawks-Public,” characterised by predatory governance and systemic corruption. Through vivid metaphors such as “Hawks-Cellency” and “Supreme-Hawks-in-Council,” the play portrays a leadership class prioritising self-interest and exploitation over people-centric governance. Employing prioritising qualitative methodology, the study dissects the symbolic and narrative elements of the play, revealing the parallels between its fictional Hawks and the realities of Nigeria's political elite. Drawing from the Realist Theory of Conflict and Reader-Response Theory, this research interprets the cyclical nature of leadership failures and broken promises, framing Nigeria as a nation ruled by Hawks who thrive on chaos and power struggles. The paper further examines the play’s thematic critique of dictatorial tendencies, coup-driven power shifts, and the erosion of traditional values. By exploring the symbolic clash between Hawks and Doves, the study highlights the need for unity and collective action among Nigeria’s “Doves”—the peaceful and virtuous citizens—to restore the ideals of democracy. The findings underscore the play’s success as a satirical mirror of Nigeria’s political absurdities, challenging the audience to confront societal flaws and advocate for transformative leadership. Ultimately, the paper posits that No More the Taming Hawks serves as an artistic and political call to action, urging Nigerians to transcend divisive self-interest and forge a unified front for national renewal.
Political Satire, Nigerian Leadership Critique, Realist Conflict Theory, Drama and Governance Analysis
Coverage of the eight months strike of Academic Staff Union of Universities in Leadership and The Nation Newspapers
This study investigates the media's role in covering the 2022 eight-month strike by the Academic Staff Union of Universities (ASUU) in Nigeria, focusing on Leadership and Nation newspapers. Using a content analysis design, data collection involved a code sheet which analysed 276 stories. Of these, 53% were published by The Nation and 47% by Leadership. Results reveal a reliance on official sources for news, with minimal attention to non-official perspectives such as students and parents, thereby limiting the scope of coverage. Furthermore, most stories were medium in length, indicating a moderate volume of coverage that failed to treat the strike as an urgent issue. The study found a dominance of straight news reports, with fewer features and opinion pieces. This lack of in-depth analysis or diverse perspectives reduced the opportunity for the public to grasp the underlying complexities of the strike. Notably, both newspapers rarely proposed solutions to the crisis, reflecting a limited role in promoting dialogue or industrial harmony. By not setting a clear agenda for resolving the strike, the media missed an opportunity to fulfil their social responsibility to advocate for constructive outcomes. Grounded in agenda-setting and social responsibility theories, this study highlights the media's potential yet underutilised role in influencing public discourse and policymaking during crises. The findings extend prior studies on strike coverage by providing empirical evidence on the content, style, and scope of media reporting in Nigeria’s education sector. The study concludes that newspapers should expand their sources, allocate more space for diverse content types, and actively suggest solutions to such industrial disputes to contribute meaningfully to societal progress.
ASUU Strike, Newspaper Coverage, Media Responsibility, Industrial Disputes in Nigeria
Impact of the Nigerian film industry (Nollywood) on job creation (2013-2023)
This study explores the Nigerian film industry's (Nollywood) influence on employment generation from 2013 to 2023. As the second-largest film industry globally, Nollywood has contributed significantly to Nigeria's economy by generating substantial job opportunities across various roles, from acting and directing to technical and production support. The study assesses both the industry's positive impact on job creation and the challenges it faces, including piracy, limited funding, and insufficient infrastructure. Using a survey research method supported by academic literature and stakeholder interviews, this paper offers insights into Nollywood's economic and cultural roles in job creation within Nigeria. Employing economic determinism as the theoretical framework, the paper examines how economic factors such as government policy, investments, and demand for Nollywood content have driven employment within the industry. Government support initiatives, including financing and anti-piracy laws, have contributed to employment growth. Nevertheless, Nollywood faces persistent hurdles, notably the threat of piracy, limited government support, and inadequate infrastructure. These issues restrict Nollywood's potential to sustain and expand job creation, impacting the industry's broader economic influence. The findings confirm that Nollywood has created direct and indirect employment, enhanced financial stability, and addressed unemployment, particularly among youth. It is one of Nigeria's largest employers, with ripple effects on related sectors like hospitality, marketing, and equipment rental. This study concludes by advocating increased support for Nollywood through targeted education, training, and infrastructure development investments. Addressing these needs will further boost Nollywood's job creation potential, sustaining its positive impact on Nigeria's economy.
Nollywood, Job Creation, Economic Determinism, Nigerian Film Industry
The aftermath of women's oppression, subjugation and emancipation in the patriarchal society of Ben Binebai's Karina's Cross
Drama often captures the complexities of liberation struggles, particularly women's emancipation from patriarchal oppression. This paper examines the aftermath of women's emancipation, focusing on its societal impact as explored in Ben Binebai's Karena's Cross. The study investigates women's experiences of oppression, subjugation, and subsequent liberation within the framework of patriarchal Nigerian and African cultures. Employing qualitative methodologies rooted in literary and sociological analysis, it interprets Karena's Cross as a primary source and integrates historical perspectives to contextualise the findings. The research reveals that challenging patriarchal norms empowers individuals and fosters communal progress by promoting education, equality, and social enlightenment. However, the path to emancipation is fraught with entrenched cultural practices, economic inequalities, and systemic injustices that perpetuate gender-based violence and discrimination. The study underscores that addressing these barriers requires individual resilience and systemic accountability, including challenging harmful traditions, bridging gender-based economic disparities, and prosecuting acts of discrimination. Moreover, the findings highlight that the success of any struggle against oppression extends beyond individual victories, benefiting society by encouraging a shift toward justice and equity. The paper concludes that women's emancipation can potentially dismantle oppressive structures, reshape cultural narratives, and catalyse societal development. However, these outcomes are contingent upon sustained advocacy and the active dismantling of patriarchal systems. By interrogating the transformative impact of women's liberation, this study contributes to the discourse on gender equality and the role of drama as a vehicle for social change in Africa.
Women's Emancipation, Patriarchy, Cultural Transformation, Gender Based Violence
Storytelling the environment through films: A reassessment of the representation of ecological degradation in Curtis Graham's Olobiri
Ecological degradation remains a critical developmental challenge in Nigeria, particularly within the Niger Delta, where decades of oil exploration have devastated the environment. Human activities, including deforestation, oil spills, and pipeline vandalism, have compounded the collapse of ecosystems. Since the discovery of crude oil in 1956, the Niger Delta has become a focal point of national and international environmental concerns. Despite global awareness, the crisis persists, leaving host communities to contend with pollution that threatens their livelihoods and health. Nigerian filmmakers have increasingly employed the medium of film to address these issues, offering social commentary and advocating for environmental reform. Curtis Graham's Olobiri, produced by Roger Ofime, exemplifies this trend by depicting the socio-ecological devastation caused by oil exploration. The film poignantly captures the struggles of the Olobiri community as they navigate the loss of their ecological space and its catastrophic impact on their lives. This paper reassesses the narrative techniques used in Olobiri to highlight environmental violations and the broader implications of ecological degradation. By exploring the film’s characters, themes, and visual storytelling, it examines how cinema can be a persuasive tool for fostering environmental awareness and inspiring change. The analysis underscores the power of narrative persuasion in addressing human behaviour towards the environment, advocating for a shift towards sustainable practices. Through its depiction of the Niger Delta’s realities, Olobiri not only portrays the plight of affected communities but also illustrates the potential of storytelling as a medium for social impact, environmental preservation, and ecosystem restoration.
Environmental Degradation, Narrative Persuasion, Niger Delta crisis, Social Impact Films
The influence of digital media on ethical decision-making: A philosophical analysis of algorithmic bias and moral responsibility
The pervasive integration of algorithms within digital media has significantly transformed how information is curated, consumed, and disseminated, presenting critical ethical challenges. This paper investigates the role of algorithms in shaping ethical decision-making processes, with a primary focus on algorithmic bias, moral responsibility, and the need for comprehensive governance structures. The study evaluates algorithmic design's complexities and societal implications by employing ethical theories such as utilitarianism, deontology, and virtue ethics. Through case studies, including YouTube's recommendation system, facial recognition technologies, and Facebook's content moderation practices, the paper underscores how algorithms can reinforce biases, challenge user autonomy, and diffuse accountability across stakeholders—developers, platform operators, and end-users. These insights underscore the societal consequences of algorithmic biases, which can entrench discrimination, skew public discourse, and erode trust in digital platforms. The study further discusses the potential for ethical transformation by advancing transparency, accountability, and the development of fairness-oriented algorithms, emphasising the necessity for independent oversight mechanisms. This collaborative approach, involving developers, regulators, and civil society, is imperative to create an algorithmic ecosystem that aligns with democratic principles, respects individual rights, and fosters societal trust. Through these interventions, the paper advocates for an ethical digital media environment that prioritises equity, accountability, and transparency, with a shared commitment to upholding public trust. The findings underscore the importance of a multi-stakeholder approach to digital media governance, wherein each participant is integral to creating a fair and responsible digital ecosystem that respects and actively promotes ethical engagement.
Algorithmic Bias, Digital Media Ethics, Moral Responsibility, FairnessAware Algorithms
Enhancing agricultural development project implementation in Nigeria: The case for early-stage communication and stakeholder engagement strategies
The practical implementation of agricultural development projects is crucial to advancing socio-economic growth in Nigeria, where the agrarian sector forms a vital part of the economy. Despite progress in project execution, many agricultural initiatives lack foundational communication strategies and stakeholder engagement frameworks in their early stages. This study examines the impact of these missing elements on project outcomes, drawing on the author’s first-hand experiences and insights from training programs focused on strategic communication and stakeholder management for agricultural projects across Nigeria. The study’s findings reveal that the absence of structured communication plans and stakeholder engagement mechanisms leads to various project challenges, including delays, increased costs, and reduced effectiveness due to misaligned stakeholder expectations and inadequate community support. This research advocates for a paradigm shift toward integrating communication and stakeholder engagement strategies from the inception of agricultural projects. Through a qualitative methodology, including field observations and literature reviews, this study underscores the necessity of these strategies to foster trust, transparency, and collaboration among all project stakeholders. Key recommendations are provided for policymakers, development organisations, and project managers to prioritise the early adoption of comprehensive communication and engagement frameworks, enabling smoother project execution and enhanced sustainability. This approach aligns with Stakeholder Theory and Participatory Development Theory, emphasising the need for inclusivity, empowerment, and continuous engagement throughout the project lifecycle. By embedding these principles, agricultural development projects in Nigeria can achieve greater resilience, foster community buy-in, and promote sustainable agricultural growth, ultimately contributing to broader national development goals.
Agricultural Development, Stakeholder Engagement, Communication Strategies, Sustainable Project Implementation
Cultural diversity and identity in Samba dance of the Bajju people of Southern Kaduna and Brazil
Culture encompasses a rich tapestry of human creativity, continuously adapting to and modifying its environment. As a prominent cultural expression, it intricately shapes and mirrors cultural identity through its unique body movements, styles, and patterns, often symbolising the diversity and interaction of distinct cultural influences. This study examines cultural fusion through the lens of Samba dance, comparing its manifestations among the Bajju people of Southern Kaduna, Nigeria, and Brazil. Despite the absence of direct ethnographic connections, these two geographically and culturally distinct groups exhibit notable similarities in their dance traditions' nomenclature and movement forms. This study investigates how cultural diversity fosters identity, emphasising Samba as an embodiment of cross-cultural exchange and adaptation. The research traces the historical and cultural intersections of Bajju and Brazilian Samba dances using interviews, participatory observation, and ethnographic studies. Grounded in Cultural Studies Theory and the Theory of Cultural Relativism, the analysis highlights the interplay of cultural dominance and resistance while situating these dance traditions within their unique socio-historical contexts. The findings illuminate the dances' shared symbolic significance and rhythmic patterns, reflecting broader narratives of migration, cultural diffusion, and identity formation. While Brazilian Samba evolved as a national symbol shaped by the African diaspora's influence, Bajju Samba, rooted in local traditions, underscores the impact of cultural exchange within African communities. This comparative analysis enriches the understanding of how body movement articulates identity, history, and resilience. By exploring the dynamic interplay between preservation and innovation, this study emphasises the enduring power of dance to transcend geographic boundaries and assert cultural identity amidst evolving socio-historical realities.
Cultural Identity, Samba Dance, Cultural Diffusion, Cross-cultural Exchange
Digital storytelling and cultural identity: The role of social media in contemporary narratives
In the digital age, storytelling transcends traditional forms, incorporating multimedia elements to forge a new narrative style: digital storytelling. This study explores the connection between digital storytelling and cultural identity, underscoring the role of social media in shaping contemporary narratives. Through an examination of storytelling’s evolution from oral and written traditions to digital forms, this study reveals how platforms like Facebook, Instagram, and TikTok foster the development and dissemination of cultural narratives. Using theoretical frameworks such as Media Ecology Theory, which analyses the media’s impact on human perception and social structure, and Cultural Identity Theory, which explores how identity is constructed and negotiated, the research examines how digital storytelling promotes cultural preservation, representation, and visibility while addressing issues such as cultural appropriation and misrepresentation. Additionally, Participatory Culture Theory provides insight into the collaborative nature of social media, illustrating how users collectively shape narratives. Through case studies, this study delves into the ethical implications and technological advancements influencing digital storytelling, offering a comprehensive view of the opportunities and challenges facing content creators and communities alike. The study contributes to a broader understanding of digital storytelling's impact on cultural identity, shedding light on how individuals and communities negotiate and redefine their cultural narratives within the digital space. The conclusion highlights the ongoing influence of social media on cultural identity. It proposes avenues for future research, advocating for interdisciplinary approaches to fully capture the complexities of digital storytelling and its cultural consequences. The study is a resource for examining the interplay between technology and cultural expression, offering insights into the future of storytelling in an increasingly globalised digital world.
Indigenous music broadcast: A case study of Okpan Arhibo's tracks on Delta Rainbow Television, Warri, Nigeria
This study examines the broadcast of indigenous music on Delta Rainbow Television, Warri, Nigeria, focusing on the works of Okpan Arhibo. Indigenous music, a vital element of cultural heritage, has witnessed declining attention among the Urhobo youth, who increasingly gravitate towards Western music genres such as Hip Hop and Pop. The study aims to assess the frequency and impact of Okpan Arhibo’s tracks on television viewers, recognising the potential of broadcast media to bridge cultural gaps and foster identity preservation. Using a Self-Respondent Interview Questionnaire, data were collected from 200 viewers via email correspondence. Data interpretation involved pictorial evidence analysis and mean score calculations to determine the popularity and resonance of five tracks by Okpan Arhibo: Konojuvwe, No Basket for Rotten Mangoes, Oghene Mudia Kevwe, Erhovwo Me Guonoree, and Inoge Gbe. Findings indicate that these tracks receive frequent broadcasts on Delta Rainbow Television and exert a significant cultural impact on viewers, promoting values embedded in Urhobo folklore, history, and aesthetics. The results further reveal that frequently airing these tracks enhances cultural appreciation, creating a platform for younger generations to reconnect with their heritage. As a medium with extensive reach, television emerges as a critical tool for preserving and disseminating indigenous culture. The study concludes that consistent broadcasting of Indigenous music fosters cultural sustainability and encourages societal cohesion. Recommendations include increased airtime for indigenous music on television, partnerships between musicians and broadcasting stations to expand reach, and government intervention to promote cultural preservation through media sponsorship. These measures are critical for ensuring that the richness of Indigenous music continues to influence and educate the Urhobo community while also creating avenues for the global recognition of Nigerian cultural heritage.
Indigenous Music, Cultural Heritage, Delta Rainbow Television, Okpan Arhibo
Strategic media campaigns in electoral politics: Analysing the impact of team Peter Obi in Nigeria's 2023 presidential election
This study investigates the role of Media Campaign Teams (MCTs), focusing on Team Peter Obi's digital strategies during Nigeria's 2023 Presidential Election. The research marks a step toward understanding the evolving dynamics of digital campaigning and its implications for electoral politics. It explores the impact of digital campaigning on voter engagement, particularly among the youth, and the overarching electoral outcomes. Leveraging a comprehensive analytical framework that integrates theoretical perspectives from the Agenda-Setting Theory, Spiral of Silence Theory, and Social Identity Theory, this research elucidates how Team Peter Obi's innovative use of digital platforms—social media engagement, targeted digital marketing, and data analytics—reshaped political communication and mobilisation. The comparative analysis underscores Team Peter Obi's campaign as a benchmark in digital electoral strategy within Nigeria, characterised by its novel engagement approaches and extensive outreach, setting a new precedent for the strategic use of digital media in political campaigning. The findings reveal a significant shift in electoral strategies towards digital engagement, evidencing increased voter interaction, community building, and mobilisation through platforms like Twitter, Facebook, and Instagram. This study contributes to the academic discourse on media influence and political communication by highlighting the efficacy of digital platforms in shaping political discourse, amplifying supportive voices, and fostering a cohesive supporter base online. It offers insights for political campaigners and media strategists on the importance of digital engagement, targeted messaging, and community building in the digital era. Despite its contributions, the study acknowledges limitations, including the reliance on publicly available data and the challenge of attributing electoral outcomes directly to digital strategies.
Strategic Media Campaign, Electoral Politics, Presidential Election
The aesthetics of the Okanga dance of the Enu-ani people of Delta State
This study investigates the aesthetics of the Okanga dance, a traditional performance of the Enu-Ani people in Delta State, Nigeria, elucidating its cultural and artistic essence. Anchored in the theoretical frameworks of aesthetics and performance, the research examines elements such as music, costumes, movements, body language, and formations. Employing qualitative methods—participant observation, interviews, and multimedia documentation—the findings reveal Okanga dance as a dynamic interplay of rhythmic traditional music, vibrant costumes adorned with intricate designs, fluid and symbolic movements, expressive body language, and coordinated group formations. These elements collectively reinforce the dance’s role as a medium for cultural expression and non-verbal communication, deeply rooted in the socioeconomic and spiritual lives of the Enu-Ani people. The study underscores the significance of Okanga dance in fostering communal identity and cultural continuity, advocating for its adaptation and preservation amid globalisation. Recommendations include integrating Okanga dance into professional choreography, promoting research through academic and cultural initiatives, and supporting its documentation via national festivals to protect this intangible heritage. The conclusions affirm that Okanga dance is not merely an art form but a repository of cultural memory and identity, offering a powerful medium for promoting Igbo cultural values globally. The dance can transcend local boundaries by leveraging its aesthetic and performative elements, enabling broader recognition and appreciation. This research is a foundation for further explorations in African traditional dance studies and provides actionable insights for cultural policymakers and educators committed to preserving indigenous art forms.
Okanga Dance, Enu-Ani Culture, Dance Aesthetics, Traditional Igbo Performance
Impact of COVID-19 lockdown on female television practitioners in selected stations at the Federal Capital Territory, Abuja
The paper observes that the coronavirus (COVID-19) pandemic has affected humanity and posed a tremendous challenge. For this reason, the paper aims to investigate the impact of the COVID-19 lockdown on female television practitioners in selected stations in the Federal Capital Territory (FCT), Abuja. The objectives are to study the work experiences of female television practitioners, the impact of the lockdown, and the pattern of prevalence of the effects of COVID lockdowns on female television practitioners in the selected television stations in the FCT. The researcher employed the mixed-survey research method, comprising the quantitative and qualitative methods. This was most appropriate as it involved the researcher seeking the respondents' opinions on enquiries based on the research objectives. Fifty-one (51) female staff were selected as a sample from the population using simple random sampling at the Abuja stations of the Nigeria Television Authority (NTA) and the African Independent Authority (AIT). Thirty-four (34) were from NTA, and seventeen (17) were from AIT, constituting the study sample. Two senior female practitioners were interviewed to generate responses that complemented those obtained through the questionnaire. Percentages were used to analyse the biodata of the respondents, while mean scores of the 5-scale Likert table were used to weigh the responses to the three research questions. The data collated indicated that the female staff were at their duty posts as essential staff throughout the COVID-19 lockdown. They were significantly negatively affected socially, psychologically, economically and health-wise both at work and at home. Anchored on the Agenda - Setting and Framing theories, the study recommends, among other things, that the government and the media houses should provide adequate workplace medical and psychosocial care to female media practitioners to deal with the fear of contacting COVID-19 as well as cope with the stresses associated with work and family demands of the lockdown.
COVID-19 Lockdown, Female Television Practitioners, Media Industry Impact, Workplace Challenges During Pandemics
The representation of women in Kannywood video films: A study of Dakin Amarya (2013) and Mijin Yarinya (2017)
The representation of women in the media, particularly in film, is a growing important topic in the context of gender studies and cultural analysis. Kannywood, the Hausa-language film industry in Northern Nigeria, greatly influences cultural perceptions and societal norms, making it a pertinent subject for exploration. As a result, Kannywood is locked in tense negotiations with various cultural authorities about what is permissible due to the praxis and implications of the Islamic Sharia laws that govern the community. This study examines the representation of women in Kannywood video films, with a specific focus on Darkin Amarya (2013) and Mijin Yarinya (2017). George Gebner and Larry Ross’ cultivation theory was adopted to interrogate this study. Through a content analysis of these films and interviews with crucial Kannywood industry players and producers, the research aims to unravel how female characters are depicted within the traditional Hausa setting and its implications for gender equality, cultural norms, and societal perceptions of women. By addressing this pivotal issue, this study contributes to a deeper understanding of Kannywood films' role in shaping societal attitudes towards women and advocates for more inclusive and equitable portrayals. It also aims to highlight strategies and measures to be deployed to enhance the representation and empowerment of women in Northern Nigeria.
Kannywood, Gender Representation, Cultural Stereotypes, Cultivation Theory
Analysis of news commentaries in selected radio stations across Osun State: Geographical scope, themes, and frequency
This study examines news commentaries across three Nigerian radio stations: Gold F.M., OSBC, and Rave F.M., chosen to represent diverse media ownership categories in the country. Drawing on the Social Responsibility Theory and employing content analysis, the research investigates 13 news commentaries spanning 27 months. Results indicate a predominant focus on health/disease outbreaks, often featuring technocratic perspectives over other stakeholders' voices. The findings suggest a need for broader thematic coverage, including technological advancements and economic development, while advocating for a balanced representation of discussants in news commentary programming. Recommendations emphasise diversifying discourse content while maintaining inclusivity in stakeholder engagement across media platforms.
News Commentaries, Radio Stations, Social Responsibility Theory, Content Analysis
Copyright (c) 2024 The Abuja Communicator https://creativecommons.org/licenses/by/4.0
Reputation management in the Nigerian Educational Research and Development Council (NERDC) and Raw Materials Research and Development Council (RMRDC)
This paper delves into the role of reputation management in moulding public perceptions and discussions about entities and their brands, explicitly focusing on the Nigerian Educational Research and Development Council (NERDC) and the Raw Materials Research and Development Council (RMRDC). The paper employs perception theories as its theoretical backbone to highlight the catastrophic implications of reputation crises through the lens of the US ENRON Corporation's collapse. Utilising a quantitative research approach, the study gathers data through questionnaires to assess various facets of reputation management from respondents’ perspectives, aiming to uncover the organisations' success in achieving their goals, maintaining quality service, and their seriousness towards managing reputation, all measured on a five-point Likert scale. The findings indicate a discernible gap between internal and external perceptions of the organisations' reputation management efforts. This suggests that while internal stakeholders recognise earnest attempts at reputation management, external perceptions lag, pinpointing a communication deficit. The paper calls for a comprehensive strategy in addressing reputation management issues, emphasising the criticality of such efforts for organisational sustainability. Through its exploration of perception theories and quantitative analysis, the study underscores the challenges and strategies in reputation management within the Nigerian context. It offers broader insights for academia and industry practitioners focused on enhancing organisational reputation.
Reputation Management, Crisis Communication, Perception Theories, Quantitative Analysis